Zoo

Digital Design

An experimental, immersive, web-based 3D experience for an Atlanta-based creative agency.

One of the projects showing inside the Planetarium

One of the projects showing inside the Planetarium

View up lift inside Storm Drain

View up lift inside Storm Drain

The experience is unique every time you visit the site, as the work displayed is generative and constantly changing.

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Lift into the Storm Drain

Buford Highway Magazine

1 Lift into the Storm Drain 2 Buford Highway Magazine 3 Sketches of Lab concept

Sketches of Lab concept

Sketches of Lab concept

Alien blob projecting work onto Lab wall

Recording camera movement using VR headset

Camera controls inside the Noodle Cup

Camera controls inside the Noodle Cup

Noodle Cup

Project selection UI

Project selection UI

Part game and part portfolio site, Zoo uses techniques usually used for game development, with pre-rendered elements mixing with elements that are grabbed from the custom CMS.

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Testing the mix of blend modes and pre-rendered lighting

Diorama of one of the scenes – The Storm Drain

Main display box scene in 3d software

Initial experimentation

Thames & Hudson

Brand Identity

A new brand identity for the illustrated book publisher.

Zoo