Yale Schwarzman Center

Brand Identity

Brand identity for the student commons and public events space at Yale University.

The shapes of the building’s rotunda and Memorial Hall together resemble an exclamation point, and the identity playfully uses the punctuation mark as an attention-getting symbol.

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Poster House

Brand Identity

The brand identity for the first museum of posters in the U.S. acts as a moveable frame.

Yale Schwarzman Center