World Chess

Brand Identity, Industrial/Product Design

Identity, promotional campaign, and game environment for the redesigned World Chess organisation.

The World Chess Official Set

The World Chess Official Set

The World Chess medal

The World Chess medal

Pentagram created an experience that is a study for the player, an embodiment for the brand and a set for the camera and the audience who are watching.

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Double Chess Stations in Simpson's

Double Chess Stations in Simpson's

Chess Stations in Simpson's-in-the-Strand

Chess Stations in Simpson's-in-the-Strand

Chess Score Card at the World Chess London Grand Prix

Chess Score Card at the World Chess London Grand Prix

World Chess Posters on display at the Grand Prix opening reception at Somerset House

World Chess Posters on display at the Grand Prix opening reception at Somerset House

Gush

Brand Identity, Packaging, Brand Strategy

Brand identity framework for a company that creates innovative materials for the built environment that support well-being.

World Chess