Woodgreen

Established in North London in 1924, Woodgreen provides a safe haven for vulnerable pets in need of urgent care or a loving new home.

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The brand strategy needed to reflect Woodgreen’s unique position and focus on the bond between pets and people. 

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At the centre of the brand identity, the team created a heartwarming symbol that captures the unbreakable bond between animals and humans.

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Pentagram was asked to create a brand that would represent Woodgreen in a clear and compelling way, and one that would inspire volunteers and staff to help effectively communicate the full range of Woodgreen’s services.

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This all combines to create a brand that will help Woodgreen clearly communicate its key values, of compassion towards animals and their humans and the societal benefits that this special relationship can bring.

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