‘Wonka’

Brand Identity

Logo design and custom typeface for the musical fantasy film about the origins of aspiring magician, inventor and chocolatier Willy Wonka.

Pentagram has designed a logo for “Wonka” that captures the magical charm of the movie’s namesake and his enchanting world of kindness and pure imagination.

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To develop the logo, the designers researched the historic typography and ornate graphics from general stores, shops and emporiums, and the labeling and packaging for chocolate, candy, and other confectionery products.

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Courtesy of Converse

Courtesy of Converse

Courtesy of Converse

Courtesy of Converse

Courtesy of theory11 / Card deck designed by Peter Voth

Courtesy of theory11 / Card deck designed by Peter Voth

Courtesy of Converse

Courtesy of Converse

Courtesy of Converse

Courtesy of Converse

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Given the movie’s warm, heartfelt tone, maintaining a personal touch in the graphics was essential.

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Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

Courtesy of Warner Bros. Discovery

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‘Wonka’