WITNESS

Brand Identity, Campaigns

A new identity for the organisation which helps people use video and technology to protect and defend human rights.

WITNESS still has a crucial role to play in training a new generation of human rights defenders in the safe, effective and ethical use of video.

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Based on the philosophy of ‘make the truth visible’, the new identity is designed to encourage collaboration and participation.

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Cropped shots of people’s eyes from around the world, processed with a halftone dot technique are also placed around the logo – a simple but extremely effective device that holds the viewer’s gaze.

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Ungifted Secret Santa

Digital Design, Campaigns

Using thoughtful copywriting, animation and web development to relaunch a waste-free alternative to the traditional workplace Secret Santa.

WITNESS