Windows

Brand Identity

Identity for the Microsoft Windows 8 operating system.

A selection of previous Windows logos.

A selection of previous Windows logos.

The perspective drawing is based on classical perspective drawing, not computerized perspective.

The perspective drawing is based on classical perspective drawing, not computerized perspective.

The new identity suggests dimensionality using the classic principle of perspective: lines receding into space.

Learn more about the project

Subway cards.

Subway cards.

Subway ads.

Subway ads.

1 Subway cards. 2 Subway ads. 3 Windows 8 launched at Microtropolis, a public exhibition designed by Mother New York at Pier 57.

Windows 8 launched at Microtropolis, a public exhibition designed by Mother New York at Pier 57.

Windows 8 launched at Microtropolis, a public exhibition designed by Mother New York at Pier 57.

The forms of the logo echoed in a poster arrangement at the show.

ALDO Rise

Interiors & Architecture

Main entrance windows and a pop-up store for the Selfridges launch of the Aldo Rise initiative, a bold collaboration with daring new talent in the fashion industry.

Windows