Zoom Enlarge Play The system introduces a visual language called ‘Block by Block’ inspired by the modular design of the city grid. Learn more about the project Play Play Play Play Zoom Enlarge Play The new Moods offer a broader range of emotions so users can more accurately share their driving experience. Learn more about the project Zoom Enlarge Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The identity system unifies the look of the brand while supporting its joyful sense of individual expression. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The refresh included the development of a new brand voice and messaging that is bold, witty and welcoming. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email