Warner Music Group

WMG engaged Pentagram to create an overarching strategic position and brand identity with a new visual language to amplify its status as a next-generation music entertainment company while paying tribute to its heritage.

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Artist and songwriter selection reflective of roster across Warner Music Group (“WMG”) companies as of Dec 13, 2023.

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Pentagram developed the brand idea “Vision and Voice” to inform organization-wide brand pillars as well as the creative work that would become WMG’s new visual identity.

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The design team examined the existing W logo and identified the 67-degree angle of its lines as a visual theme for the brand message.

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Warner Music Group

Brand Identity, Digital Design, Brand Strategy

A bold and off-kilter brand proposition amplifies the vision and voice of an entertainment icon.

American Weed Co.

Brand Identity, Packaging

Brand identity and packaging for the veteran-founded cannabis brand.

Warner Music Group