Vsauce

Brand Identity

Identity for the popular YouTube network focusing on science and technology.

The new Vsauce2 wordmark.

The new Vsauce3 wordmark.

The new WeSauce wordmark.

Identity animation. The fluid graphics are a play on the channel’s name.

Poster designs feature pixelated patterns made of drops.

Poster designs feature pixelated patterns made of drops.

Cartoon avatars were created for the hosts of the channels, with colors corresponding to the identit

Cartoon avatars were created for the hosts of the channels, with colors corresponding to the identit

The typography of the identity riffs on the Vsauce name with rounded letterforms that suggest liquid or sauce.

Learn more about the project

The banners landmark the channel pages on YouTube.

The banners landmark the channel pages on YouTube.

Vsauce2 channel page on YouTube.

Vsauce2 channel page on YouTube.

Vsauce3 channel page.

Vsauce3 channel page.

Vsauce swag includes stickers featuring the identity and host avatars.

Vsauce swag includes stickers featuring the identity and host avatars.

Colorful banners for the channels

Colorful banners for the channels

Liquid patterns frame images specific to the content in the channel banners.

Liquid patterns frame images specific to the content in the channel banners.

Spectrum by John Lewis

Packaging

Packaging for a range of consumer electronics by John Lewis.

Vsauce