Verizon ‘5 States of Ready’

Brand Identity, Data Driven Design

A brand campaign for Verizon’s B2B digital consulting group uses data-driven storytelling to outline its capabilities.

The concept identifies ‘five states’ of the group’s consulting methodology to help guide clients through the process of integrating digital technologies throughout their businesses.

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Based in a language of data visualizations and infographics, the framework plots client journeys along networks of angled lines that echo the Verizon checkmark.

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‘A More Perfect Union’

Brand Identity, Editorial Design

Identity and editorial design for a special project by The Philadelphia Inquirer looking at the roots of systemic racism.

Verizon ‘5 States of Ready’