Upworthy

Brand Identity, Digital Design

Identity for the digital media company that shares empowering stories on social media.

Images can be from individual stories or categories of content.

Images can be from individual stories or categories of content.

A modified version of of the logotype indicates original video content.

A modified version of of the logotype indicates original video content.

1 Images can be from individual stories or categories of content. 2 A modified version of of the logotype indicates original video content. 3 The Upworthy Original logotype used as video bug.

The Upworthy Original logotype used as video bug.

The Upworthy Original logotype used as video bug.

The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content.

Learn more about the project

Brand guidelines.

T-shirt design featuring the Upworthy tagline.

T-shirt design featuring the Upworthy tagline.

Billboard design.

Billboard design.

Minneapolis Institute of Art

Brand Identity, Naming

A new identity for the institute to celebrate its 100th anniversary.

Upworthy