Untapped

The Untapped brand has people at its heart, and Pentagram’s design team created an expressive brand symbol that embodies this.

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The profile shapes are abstractly rendered as 3D plains with dynamic, refracting gradient colour spaces, showing the ‘profile’ with both a layered, faceted depth as well as the relationship between multiple profiles creating communities.

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The brand symbol’s oval proportion is abstracted to create a unique ‘profile’ shape. The resulting dimensions naturally frame a portrait photograph, and the shape is used throughout the brand system to frame the people at the centre of the Untapped community.

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The Pentagram team translated the core visual language across both website and digital product design. They developed UI components that created brand moments in-product and finessed a seamless motion behaviour for the digital experience.

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