Pentagram

University of Colorado Boulder

Brand Identity, Campaigns

A branding campaign for the university that centers on the tagline "Be Boulder," inspired by the school and city's adventurous spirit.

Our new branding campaign for CU-Boulder centers on the tagline. Zoom Enlarge

Our new branding campaign for CU-Boulder centers on the tagline.

The initiative creates a unique identity for CU-Boulder within the overall branding system. Zoom Enlarge

The initiative creates a unique identity for CU-Boulder within the overall branding system.

Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts. Zoom Enlarge

Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts.

Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park. Zoom Enlarge

Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park.

Bottle designs. Zoom Enlarge

Bottle designs.

The coffee cup. Zoom Enlarge

The coffee cup.