Play Film by Found Studio Zoom Enlarge Zoom Enlarge The trophy consists of 32 hexagonal spines—one for each team in the group stage of the competition—twisting and curving from the trophy base. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Initial sketches showing the hexagonal spine Zoom Enlarge Zoom Enlarge The curved shape of the spines was inspired by the flight of a football as it heads towards the goal—the ultimate moment of optimism for fans. Learn more about the project Zoom Enlarge Logo and branding incorporating the trophy design developed by Turquoise Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Share: Twitter, LinkedIn, Email