TwelveLabs

The core conceptual leap in TwelveLabs’ technology is simple, but radical: what if video isn’t a timeline, but a volume?

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We turned this idea – video as volume – into the foundation for the new identity. If TwelveLabs’ models perceive time spatially, the brand should too. Threads of information pulse through layouts. Diagrams show video flowing across dimensions.

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We built a design language that feels foundational and expressive. System-led but flexible. Built to scale, but never generic. It reflects the company’s core offering: intelligence with context, clarity with feeling, movement with meaning.

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TwelveLabs helps machines understand video like people do. This identity helps people understand TwelveLabs.

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