Tigermilk

Brand Identity, Naming

Brand strategy, name, visual identity, narrative and taglines for a new restaurant concept offering healthy fast casual food in Paris and other cities across Europe.

Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience.

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Pentagram developed a name inspired by ceviche, the famously healthy Peruvian fish dish that is one of the restaurant’s key menu items.

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As well as developing other aspects of Tigermilk’s visual identity, Pentagram created a series of illustrations that combine the magic realism of Latin American literature with the surrealist art of early 20th century Paris.

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Next project

Time Machines: Daniel Weil and the Art of Design

Film & Motion Graphics, Exhibition Design

A film about Daniel Weil's exhibition at London's Design Museum, in which he shares his thoughts on the nature of design, creative activity and making time.