Zoom Enlarge 1 Members are greeted by the hero W on the front desk. Zoom Enlarge 2 The Wing interiors evoke a cool apartment. 1 Members are greeted by the hero W on the front desk. 2 The Wing interiors evoke a cool apartment. 3 Business cards. Zoom Enlarge 3 Business cards. Zoom Enlarge Membership cards. Zoom Enlarge The brand identity for The Wing draws on the history of suffrage graphics and vernacular design to create a visual personality that’s smart, empowering, and more than a little fun. Learn more about the project Zoom Enlarge 1 Welcome kit for members. Zoom Enlarge 2 Shower cap. 1 Welcome kit for members. 2 Shower cap. 3 Matchbooks feature a pattern of Ws. Zoom Enlarge 3 Matchbooks feature a pattern of Ws. Zoom Enlarge Bag Lady tote. Zoom Enlarge Zoom Enlarge The wide-ranging W’s introduce an element of visual surprise that keeps the identity fresh and unpredictable, and endlessly flexible. Learn more about the project Zoom Enlarge 1 The inspiring women pencil set, another team favorite. Zoom Enlarge 2 Notecard. 1 The inspiring women pencil set, another team favorite. 2 Notecard. 3 The specially designed items help create a unique experience for members. Zoom Enlarge 3 The specially designed items help create a unique experience for members. Zoom Enlarge The logo is integrated into the interior furnishings. Zoom Enlarge The wallpaper features drawings by illustrator Joana Avillez. Zoom Enlarge The logo incorporated into custom tile. Zoom Enlarge Neon signage for The Wing’s Personal Space. Zoom Enlarge The teaser site featured a message developed for The Wing, “A Home Base for Women on Their Way.” Share: Twitter, LinkedIn, Email