The Superpower of Looking

From the stories of historical figures, immortalised in the expansive selections of portraits, to innovation in Japanese printmaking, The Superpower of Looking consults the wisdom of our ancestors and the talent of our contemporaries.

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The Superpower of Looking essentially gives young children the power to really ‘see’, to critically observe, and to appreciate by providing a completely free digital resource that is accessible to all, and aimed to work a part of school programmes.

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The initiative helps to balance the theoretical learning of the classroom with practical and visual learning that is currently lacking in primary education, and allows children to have confidence, and to be empowered, rather than be underestimated.

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The logo forms a focal point when placed over a painting, and allows new perspectives to be considered. It seeks to redefine how we frame art; it magnifies, it zooms into details and it reconsiders. The shape is infinite and paradoxical, yet it is simple.

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