![The photographs featured are by Carol Sharpe](https://pentagram-production.imgix.net/d298919c-a176-4141-939e-5a509bd440dd/hp_kew_02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The photographs featured are by Carol Sharpe
![The logo is used confidently in all posters, interacting with the images that surround it](https://pentagram-production.imgix.net/d298919c-a176-4141-939e-5a509bd440dd/hp_kew_03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The logo is used confidently in all posters, interacting with the images that surround it
![Posters also include radical reworkings of botanical illustrations from Kew's archive](https://pentagram-production.imgix.net/d298919c-a176-4141-939e-5a509bd440dd/hp_kew_04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Posters also include radical reworkings of botanical illustrations from Kew's archive
![An additional component of the identity is the The Royal Crest, embodying Kew's Royal patronage](https://pentagram-production.imgix.net/d298919c-a176-4141-939e-5a509bd440dd/hp_kew_08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
An additional component of the identity is the The Royal Crest, embodying Kew's Royal patronage