The identity celebrates the wit and whimsy of the timeless storytelling with imagination, creativity and most importantly, mischief. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Play Zoom Enlarge Play The distinctive typography of the logo comes to life in the full custom typeface, Fantastic Mr. Font, which can shift to convey the different tones in the stories. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand palette is composed of vibrant hues that draw from the original book covers, objects like the Peach and the Golden Ticket, and characters like The Enormous Crocodile. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge