The Public Theater

Brand Identity

Identity designed for one of New York City's leading institutions for new theatrical productions.

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The identity responded to The Public's mission to provide accessible and innovative performances, creating a graphic language that reflects street typography in its extremely active, unconventional and almost graffiti-like juxtaposition.

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The new system is more refined as it retains the active nature of the original but provides more structure, while the change from a vertical to horizontal organization has the effect of making the logo more architectural.

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‘The Responder’

Film & Motion Graphics

The title sequence for the BBC One series starring Martin Freeman uses a pair of custom typefaces to help set the scene.

The Public Theater