The Old Vic

Brand Identity

A new typographic and story-driven identity for one of Britain’s oldest and best-known theatres.

The Old Vic’s Director, Matthew Warchus, briefed Pentagram to create a visual identity that was raw, honest and true to the theatre’s ambitious vision.

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Pentagram took inspiration from the theatre’s home, borrowing the wall-painted typography style found on so many of London’s historical buildings.

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‘The Paris Review’

Brand Identity, Editorial Design

The esteemed literary quarterly is updated with an elegantly minimalist brand identity and editorial redesign.

The Old Vic