‘The Old Vic at 200’

Brand Identity, Signage & Environmental Graphics, Campaigns

Branded campaign, external signage and promotional collateral for the bicentenary celebrations of a seminal British theatre.

To mark the anniversary, The Old Vic's logotype has been applied to the theatre's iconic exterior, bringing Pentagram's original concept for the identity full circle.

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Pentagram has created a branded campaign, ‘The Old Vic at 200’, inspired by the language and aesthetic of posters and promotional collateral from the theatre's extensive archive.

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‘The Paris Review’

Brand Identity, Editorial Design

The esteemed literary quarterly is updated with an elegantly minimalist brand identity and editorial redesign.

‘The Old Vic at 200’