The New School

Brand Identity, Signage & Environmental Graphics

Identity, custom typography, and environmental graphics for the progressive university in New York City.

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The New School logo can appear in a variety of configurations.

Neue Display Black (normal), Neue Display Wide (wide), Neue Display Ultra (widest).

Neue Display Black (normal), Neue Display Wide (wide), Neue Display Ultra (widest).

In the new system, each school has its own logo, set in Neue, with The New School identity acting as

Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs.

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The flexible structure allows the university to continue to evolve and change, and supports the different names to work alongside The New School brand.

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App icons.

App icons.

Design for environmental graphics at The New School.

Design for environmental graphics at The New School.

Parsons students have used the identity to create an installation at the Sheila C. Johnson Center.

Parsons students have used the identity to create an installation at the Sheila C. Johnson Center.

Rendering of a design by Parsons students for the school's water towers.

Rendering of a design by Parsons students for the school's water towers.

The New York Times Building

Signage & Environmental Graphics

Signage and environmental graphics for the newspaper's headquarters in New York City.

The New School