The Motley Fool

Brand Identity

The investing and financial advice platform launches a new brand identity that is more universal and inclusive.

Previous logo.

By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too.

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When combined with the wordmark, the jester cap creates a new face for Elvis—the double ‘o’ in ‘Fool’ becomes a pair of eyes.

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Liberty

Brand Identity

A new brand identity for the iconic London store.

The Motley Fool