The Mental Health Coalition

Brand Identity, Campaigns

Identity for a collaborative initiative with the mission to destigmatize mental illness.

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The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits.

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The branding visually ties together various elements of the initiative, linking the Mental Health Coalition with the ‘How Are You, Really?’ platform.

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The bright, modern color palette suggests the broad spectrum of mental health conditions and captures a sense of optimism and hope.

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Remember Who Made Them

Brand Identity, Digital Design, Campaigns

Brand identity and language for an organisation which supports garment workers around the world.

The Mental Health Coalition