Zoom Enlarge Built around a dynamic logomark and color palette, the identity conveys Mellon’s commitment to social justice in all of its grantmaking in the arts and humanities. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Mellon needed a distinctive visual language that would stand out from the traditionally staid look of philanthropic institutions and resonate with the communities it serves. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The flexible letter ‘M’ has the gestural quality of the human hand and can adapt and transform to represent different aspects of the Foundation. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play The sonic identity is inspired by the pioneering Black American composer Florence Price and her Symphony No. 1 in E Minor. Learn more about the project Play Play Play Play Play Play The color palette draws from the featured content. Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The logomark can be integrated with content in surprising ways, foregrounding Mellon’s grantees and their work while reinforcing the identity as a whole. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
