The Doomsday Clock

Brand Identity

Update of the graphic symbol of the world’s proximity to nuclear annihilation.

Mb Doomsdayclock 02

The redesign coincides with the group’s decision to move the clock forward from seven to five minutes before midnight, or metaphorical doomsday.

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The Mellon Foundation

Brand Identity, Sound Design, Brand Strategy

Identity framework for the largest funder of the arts and humanities in the US.

The Doomsday Clock