The Criterion Collection

Brand Identity, Packaging

Identity and packaging system for the publisher of classic and contemporary films on DVD and Blu-ray.

Pentagram has designed a new identity for The Criterion Collection, the top publisher of premium editions of classic and contemporary films on DVD. The program includes a monogram and a signature logotype that appears on Criterion’s packaging. The new identity will be complemented by a sub-brand named Eclipse, a line of B-movies by important directors, which launched in fall of 2006.

Portfolio view

Client: The Criterion Collection

Sector: Entertainment

Discipline: Brand Identity
Packaging

Office: New York

Partner: Paula Scher

Eclipse logo.

The program includes a monogram and a signature logotype that appears on Criterion’s packaging.

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Yale Tomorrow

Brand Identity, Campaigns

Identity and print materials for the most ambitious fundraising drive in Yale's history, a comprehensive five-year capital campaign that raised $3.88 billion.

The Criterion Collection