The Analog Lab at Facebook

Signage & Environmental Graphics

Poster series for Facebook’s AR/VR research and development offices.

Facebook Websiteposts

Test shot by photographer Cody Pickens.

Test shot by photographer Cody Pickens.

The posters randomly match up portraits of the Facebook developers, each lost in their own separate AR/VR worlds.

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Poster pairings featuring FaceBook employees.

Poster pairings featuring FaceBook employees.

Comp showing poster sequencing in hallway.

Comp showing poster sequencing in hallway.

Poster detail showing typography.

Poster detail showing typography.

The Pentagram team transformed the studio portraits into graphic, posterized figures and assigned each poster a set of Pop Art colors.

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A set of poster pairings.

A set of poster pairings.

Detail photograph of posters on the wall.

Detail photograph of posters on the wall.

Photograph of series in a hallway.

Photograph of series in a hallway.

OffLimits

Brand Identity

A playful identity for a new, next-generation cereal and culture brand.

The Analog Lab at Facebook