TED Data Portraits

Data Driven Design

Personalized data visualizations prompted connections among TED conference attendees.

David Stark Design’s structure welcomed conference attendees to Target’s social space.

David Stark Design’s structure welcomed conference attendees to Target’s social space.

Target’s guests could get ID buttons with personalized data visualizations by Giorgia Lupi.

Target’s guests could get ID buttons with personalized data visualizations by Giorgia Lupi.

The color, position, and rotation of every element indicated a different response, creating a work of art from the analog data that makes you, you.

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Attendees could instantly recognize the shared personality traits shown on their buttons.

Attendees could instantly recognize the shared personality traits shown on their buttons.

Attendees could choose to have a hand-drawn data visualization or get a computer-generated version.

Attendees could choose to have a hand-drawn data visualization or get a computer-generated version.

Giorgia Lupi at work on-site at the TED conference.

Responses to simple but evocative questions provided the input to generate the data portraits.

The team generated more than 500 data portraits during the five-day conference.

The team generated more than 500 data portraits during the five-day conference.

Recognizing what they had in common at a glance, attendees found it easy to start conversations.

Recognizing what they had in common at a glance, attendees found it easy to start conversations.

YES & NO Magazine

Editorial Design

Editorial direction for a new quarterly publication that strikes out against the current trends of magazine design.

TED Data Portraits