Tala

Brand Identity, Brand Strategy

Brand identity for a global technology company building digital financial services for emerging markets.

Built around a universal visual language of diverse shapes, the brand identity is friendly, welcoming and instantly recognizable as Tala.

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The geometric shapes are inspired by local architecture in Tala’s markets, and also suggest the arches and doorways customers metaphorically move through everyday as Tala opens up opportunities.

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Tala may be the first experience that underbanked people have with digital financial services, and the identity had to feel approachable, inclusive and trustworthy.

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‘The Conductor’

Brand Identity, Film & Motion Graphics

Identity and motion graphics for a documentary on Marin Alsop, the first woman to lead major classical orchestras around the world.

Tala