Pentagram

Taiwan Pavilion

Brand Identity, Digital Design

Identity and website for the exhibition at the Venice Architecture Biennale, curated and designed by architect Jimenez Lai.

Chinese version of the identity. The customized letterforms are augmented in the manner of weijian. Zoom Enlarge

Chinese version of the identity. The customized letterforms are augmented in the manner of weijian.

A system of icons was developed to represent the nine houses in the exhibition. Zoom Enlarge

A system of icons was developed to represent the nine houses in the exhibition.

The icons correspond with Lai's archi-characters for the houses. Zoom Enlarge

The icons correspond with Lai's archi-characters for the houses.

English-language exhibition poster. Zoom Enlarge

English-language exhibition poster.

Chinese poster. Zoom Enlarge

Chinese poster.

Lecture series poster. Zoom Enlarge

Lecture series poster.

Exhibition website. Zoom Enlarge

Exhibition website.

The site design uses color as a system of navigation. Zoom Enlarge

The site design uses color as a system of navigation.

Lai's archi-characters on the site. Zoom Enlarge

Lai's archi-characters on the site.

The Taiwan Pavilion features nine separate structures representing different parts of a house. Zoom Enlarge

The Taiwan Pavilion features nine separate structures representing different parts of a house.

The House of Social Eating, aka the dining room. Zoom Enlarge

The House of Social Eating, aka the dining room.

Visitors sit in the Altar of Appearance. Zoom Enlarge

Visitors sit in the Altar of Appearance.