1The logotype shifted from a Gill Sans-based sans serif to the serif font Mercury for a sharper look.2The new Sotheby's wordmark.3The program includes signage and environmental graphics for Sotheby's locations around the world.
Interior layouts are clean and minimal, with object images silhouetted against white.
1Catalogue typography appears in the font Benton Sans.2Interior layouts are clean and minimal, with object images silhouetted against white.3The catalogues are important selling tools and also function as an archive of Sotheby's auctions.