Sotheby's

The logotype shifted from a Gill Sans-based sans serif to the serif font Mercury for a sharper look.

The new Sotheby's wordmark.

1 The logotype shifted from a Gill Sans-based sans serif to the serif font Mercury for a sharper look. 2 The new Sotheby's wordmark. 3 The program includes signage and environmental graphics for Sotheby's locations around the world.

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The program includes signage and environmental graphics for Sotheby's locations around the world.

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The goal of the redesign was maintaining the image of a modern global brand while also reflecting the heritage of a company that has been in business for almost 300 years.

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Catalogue typography appears in the font Benton Sans.

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Interior layouts are clean and minimal, with object images silhouetted against white.

1 Catalogue typography appears in the font Benton Sans. 2 Interior layouts are clean and minimal, with object images silhouetted against white. 3 The catalogues are important selling tools and also function as an archive of Sotheby's auctions.

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The catalogues are important selling tools and also function as an archive of Sotheby's auctions.

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The magazine looks at Sotheby's activities in the context of the international art scene.

Dramatically cropped, the oversized photographs suggest both a macro and micro view of the art world and provide a compelling entry point to content about the auction house and its activities.

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Sotheby's

Brand Identity, Digital Design, Editorial Design

A comprehensive identity program brings coherence to the auction house's identity and communications.

Jigsaw

Brand Identity

Identity for the production company of the documentary filmmaker Alex Gibney.

Sotheby's