Zoom Enlarge Play Zoom Enlarge Pentagram’s Eddie Opara and team collaborated with SimpliSafe to create a brand identity system that would capture customers’ attention immediately with a trusted, mature visual framework. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge With a warmth that reveals SimpliSafe’s human differentiator, the rebrand needed to capture and communicate that there is someone on the other end of the line who has your back and is watching out for you. Learn more about the project Play Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge The new wordmark, which became the visual kernel for every other element, personifies warmth and the brand’s singular purpose, safety. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play
