Sidwell Friends School

Brand Identity

A new athletic identity for the Quaker day school located in Washington, D.C. and Bethesda, Maryland.

George Fox founded the Quakers in the 17th century.

George Fox founded the Quakers in the 17th century.

George Washington’s family crest inspired the Washington DC flag.

George Washington’s family crest inspired the Washington DC flag.

Sidwell students show off their new “Star Fox” tattoos at the school’s identity unveiling event.

Sidwell students show off their new “Star Fox” tattoos at the school’s identity unveiling event.

The school’s new spirit mark, the face of a determined but friendly fox composed in a five-pointed star, references the Sidwell Friends legacy as the only Quaker school in the nation’s capital.

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Athletic Director Keith Levinthal (blue), Liz Bolton (pink) and Headmaster Bryan Garman (fox).

Athletic Director Keith Levinthal (blue), Liz Bolton (pink) and Headmaster Bryan Garman (fox).

Fox stuffies and other branded swag were given away at Founder’s Day.

Fox stuffies and other branded swag were given away at Founder’s Day.

The new identity provides a timeless yet modern look that reflects the strength, competitiveness, and leadership qualities of Sidwell Friends’ Athletics.

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Young Quaker fans power up with their new “SF” (Sidwell Friends) insignia wristbands.

Young Quaker fans power up with their new “SF” (Sidwell Friends) insignia wristbands.

Several logotypes were developed for additional applications on uniforms, baseball caps, helmets, and other athletic gear.

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Tigermilk

Brand Identity, Naming

Brand strategy, name, visual identity, narrative and taglines for a new restaurant concept offering healthy fast casual food in Paris and other cities across Europe.

Sidwell Friends School