Shop Saks

Packaging, Campaigns

Identity and packaging for a promotional campaign for the New York retailer.

Each flowchart starts with a problem posed in a circle (“Uh oh, is that today?”) and branches off at different decision points as shoppers consider their options, winding through various stages of deliberation.

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The Fall 2012 campaign features humorous flowcharts helping shoppers decide what to buy.

The Fall 2012 campaign features humorous flowcharts helping shoppers decide what to buy.

Advanced Nutrients

Packaging

Packaging for super-fertilizers and growth enhancement products with evocative names like Big Bud, B-52, Wet Betty, Voodoo Juice, Tarantula, and Bud Candy for medical marijuana and cannabis growers.

Shop Saks