The distinctive Shake Shack identity helped launch the fast-casual chain as a $1.6 billion brand.
The more comprehensive identity includes neon-like icons.
1 The distinctive Shake Shack identity helped launch the fast-casual chain as a $1.6 billion brand. 2 The more comprehensive identity includes neon-like icons. 3 Packaging is simple and elegant.
Packaging is simple and elegant.
The graphics are simultaneously retro and contemporary.
Menu board design.
The menu board is a consistent graphic focus for all the restaurants.
1 Menu board design. 2 The menu board is a consistent graphic focus for all the restaurants.
