Zoom Enlarge Play Play The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The visual language uses skeuomorphism to create a graphic system which is grounded in real-life. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge The Secondmind symbols are created using 3D mathematical functions. Learn more about the project Play Zoom Enlarge Depending on the context, the brand can swap between a ‘light mode’ used for less technical communications and a ‘dark mode’ for more complex information. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email