Saturday Night Live 40th Season

Brand Identity, Film & Motion Graphics

Identity and opening title sequence for the 40th anniversary season of the legendary sketch comedy show.

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At its most basic, the identity required flexibility: The team knew it had to have the ‘40’ in it, but also work without it; it had to work as ‘SNL,’ and as the full name.

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Cast names are set in the custom version of Druk in the opening titles.

Cast names are set in the custom version of Druk in the opening titles.

The new identity in a bumper from the season premiere with musical guest Ariana Grande.

The new identity in a bumper from the season premiere with musical guest Ariana Grande.

1 Cast names are set in the custom version of Druk in the opening titles. 2 The new identity in a bumper from the season premiere with musical guest Ariana Grande. 3 The new identity in a bumper from the season premiere with host Chris Pratt.

The new identity in a bumper from the season premiere with host Chris Pratt.

The new identity in a bumper from the season premiere with host Chris Pratt.

MIT Media Lab

Brand Identity, Signage & Environmental Graphics

Visual identity and wayfinding for the innovative, interdisciplinary research laboratory at the Massachusetts Institute of Technology.

Saturday Night Live 40th Season