The new identity needed to capture the colorful spirit and rich heritage of San Antonio, a historically important Texas city 80 miles southwest of the State Capitol in Austin. Learn more about the project Zoom Enlarge New logotype for the Book Festival features geometric letterforms. Zoom Enlarge The wordmark is available in a wide array of festive color combinations. Zoom Enlarge The San Antonio Central Library designed by Architect Ricardo Legorreta. Zoom Enlarge Wordmark references the library’s design. Zoom Enlarge Logotype can be used in or out of the box. Zoom Enlarge Horizontal lockup of the new logotype. Zoom Enlarge Zoom Enlarge The distinct geometry of the library’s architecture also influenced the typographic direction of the new wordmark. Learn more about the project Zoom Enlarge New identity was inspired by the color of San Antonio. Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Designs for business cards. Zoom Enlarge Letterhead features geometric letterforms. Zoom Enlarge Design system for the Book Festival’s sub-brands. Play Fiesta inspired bookmark designs. Zoom Enlarge Zoom Enlarge The new identity tools include a set of colorful, checkered and step-and-repeat patterns and a framing device where photographs and other imagery of the Book festival can be placed within the geometric SABF letterforms. Learn more about the project Zoom Enlarge Colorful patterns are available as brand tools. Zoom Enlarge Zoom Enlarge Imagery can be used with letterforms. Zoom Enlarge Zoom Enlarge Poster designs along the San Antonio Riverwalk. The identity system provides a spectrum of bold color combinations inspired by Mexican culture that add a bright festive quality to merch, promotions and publicity materials. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Festive apparel designs. Zoom Enlarge Zoom Enlarge Zoom Enlarge Playful application examples. Zoom Enlarge Horizontal wordmark lockup used on website. Play Geometric letterforms can be used as frame device for Book Festival imagery. Play Play Zoom Enlarge Zoom Enlarge Remember the Alamo! And the Book Festival. Share: Twitter, LinkedIn, Email