San Antonio Book Festival

The new identity needed to capture the colorful spirit and rich heritage of San Antonio, a historically important Texas city 80 miles southwest of the State Capitol in Austin.

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New logotype for the Book Festival features geometric letterforms.

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The wordmark is available in a wide array of festive color combinations.

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The San Antonio Central Library designed by Architect Ricardo Legorreta.

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Wordmark references the library’s design.

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Logotype can be used in or out of the box.

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Horizontal lockup of the new logotype.

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The distinct geometry of the library’s architecture also influenced the typographic direction of the new wordmark.

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New identity was inspired by the color of San Antonio.

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Designs for business cards.

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Letterhead features geometric letterforms.

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Design system for the Book Festival’s sub-brands.

Fiesta inspired bookmark designs.

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The new identity tools include a set of colorful, checkered and step-and-repeat patterns and a framing device where photographs and other imagery of the Book festival can be placed within the geometric SABF letterforms.

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Colorful patterns are available as brand tools.

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Imagery can be used with letterforms.

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Poster designs along the San Antonio Riverwalk.

The identity system provides a spectrum of bold color combinations inspired by Mexican culture that add a bright festive quality to merch, promotions and publicity materials.

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