Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

The icons are drawn in a single expressive line with breaks that help abstract the forms.
1 The icons are drawn in a single expressive line with breaks that help abstract the forms. 2 The cuts in the line split the icon into two distinct halves that lend dimensionality and balance.

The cuts in the line split the icon into two distinct halves that lend dimensionality and balance.

Photo by Lauren Coleman.
1 The characteristics of the icons informed the design of a custom font also called Light and Line.

The characteristics of the icons informed the design of a custom font also called Light and Line.

Photo by Lauren Coleman.

The container is a derivative of the "i" from the Samsung One typeface designed by Neville Brody.
1 Photo by Lauren Coleman. 2 The container is a derivative of the "i" from the Samsung One typeface designed by Neville Brody.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.
1 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. 2 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. 3 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.