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Samsung Galaxy

Brand Identity, Digital Design

A custom iconographic system elevates the experience of Samsung Mobile’s flagship smartphone.

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Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

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This seamless flow extends to the visual language for the UX interface, which acts as a cognitive bridge between the hardware and software and facilitates interaction between the physical and digital space.


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The icons are drawn in a single expressive line with breaks that help abstract the forms. Zoom Enlarge 1

The icons are drawn in a single expressive line with breaks that help abstract the forms.

1 The icons are drawn in a single expressive line with breaks that help abstract the forms. 2 The cuts in the line split the icon into two distinct halves that lend dimensionality and balance.

The cuts in the line split the icon into two distinct halves that lend dimensionality and balance. Zoom Enlarge 2

The cuts in the line split the icon into two distinct halves that lend dimensionality and balance.

Photo by Lauren Coleman. Zoom Enlarge

Photo by Lauren Coleman.

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1 The characteristics of the icons informed the design of a custom font also called Light and Line.

The characteristics of the icons informed the design of a custom font also called Light and Line. Zoom Enlarge 1

The characteristics of the icons informed the design of a custom font also called Light and Line.

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Photo by Lauren Coleman. Zoom Enlarge 1

Photo by Lauren Coleman.

The container is a derivative of the Zoom Enlarge 2

The container is a derivative of the "i" from the Samsung One typeface designed by Neville Brody.

1 Photo by Lauren Coleman. 2 The container is a derivative of the "i" from the Samsung One typeface designed by Neville Brody.

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Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics.

The icons are dynamic, contemporary and playful, setting the S8 apart from the flat graphics and more literal visual representations of other systems.


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Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. Zoom Enlarge 1

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. Zoom Enlarge 2

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

1 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. 2 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. 3 Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. Zoom Enlarge 3

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. Zoom Enlarge

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman. Zoom Enlarge

Final designs by UX Group 1 of UX Innovation Team, Samsung Electronics. Photo by Lauren Coleman.

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