Saks Fifth Avenue LOOK

Packaging, Campaigns

Fall 2013 campaign for the New York luxury fashion retailer.

The campaign builds on Saks' identity.

The campaign builds on Saks' identity.

The highly graphic campaign invites shoppers to take a look.

The highly graphic campaign invites shoppers to take a look.

1 The campaign builds on Saks' identity. 2 The highly graphic campaign invites shoppers to take a look. 3 Letters are die-cut on catalog covers to display images inside.

Letters are die-cut on catalog covers to display images inside.

Letters are die-cut on catalog covers to display images inside.

A catalog layout places images in letterforms for a closer look.

A catalog layout places images in letterforms for a closer look.

4 A catalog layout places images in letterforms for a closer look.

Repeated as a pattern on shopping bags and catalogs, the simple, geometric letterforms become a highly graphic texture that literally makes you look.

Learn more about the project

London Design Festival 2013

Brand Identity

Visual identity and all promotional materials for the London Design Festival.

Saks Fifth Avenue LOOK