The new brand language acknowledges Rolls Royce’s extraordinary heritage while effortlessly carrying its unique presence into the future. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Pentagram carefully reviewed each element of the existing brand, looking at its design ethos, its designers, items that are sacrosanct to the marque and the unique relationship the marque maintains with its clients. Learn more about the project Play Zoom Enlarge The new, more subtle and refined Wordmark is based on an original art deco drawing of the Rolls-Royce Wordmark from the 1930s. Learn more about the project Play The Spirit of Ecstasy was carefully redrawn by the design team to work seamlessly across all offline and online platforms and at a wide range of different sizes. Learn more about the project Zoom Enlarge Zoom Enlarge Placing the Spirit of Ecstasy at the heart of the new brand language marks a shift in resonance from an automotive to a lifestyle context. Learn more about the project Zoom Enlarge All the new brand elements are designed to work together to create a visual system which projects the Rolls-Royce brand in a quiet and yet powerful way. Learn more about the project Share: Twitter, LinkedIn, Email
