Rockaway Beach

Signage & Environmental Graphics

Design for a mile-long typographic installation for a beach boardwalk in Queens, New York.

Photography by Albert Vecerka / Esto.

Photography by Albert Vecerka / Esto.

1 Photography by Albert Vecerka / Esto.

A full alphabet was developed based on the Rockaway letterforms.

A full alphabet was developed based on the Rockaway letterforms.

The letterforms are built out of the wave-like patterns of the boardwalk's concrete panels.

The letterforms are built out of the wave-like patterns of the boardwalk's concrete panels.

The typography announces the beach in letters that are each 100 to 150 feet wide and almost 50 feet tall, and together span nearly a mile.

Learn more about the project

The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.

The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.

1 The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.

National Academy

Brand Identity, Signage & Environmental Graphics

Identity and environmental graphics for the institution, including a typographic installation of the Academy's esteemed membership dating back to 1826.

Rockaway Beach