Design has always played an important part in Roche’s offer—its archive is full of many examples of the pioneering Swiss Style, and this exceptional legacy inspired the subtly-evolved look and feel of the new Roche brand. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge A new streamlined design system was created—centred around the iconic Roche logo, the identity has been refined to work across all online and offline platforms and applications. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge The ‘Roche Blue’ is now a more vibrant, richer shade of blue, and a broader palette was created, taking the Roche brand from a blue and grey tonal landscape to a more vibrant, human and warm tonal range. Learn more about the project Play Play Zoom Enlarge Zoom Enlarge Play Play Zoom Enlarge Zoom Enlarge To further differentiate Roche from other healthcare brands, an elegant and versatile bespoke typeface was created. Roche Sans and Roche Serif were designed with a nod to the past, the requirements of the present and to last well into the future. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The iconic logo with the name of the founder, the custom-made font family, the warm and natural colour palette and the close and personal style of photography all ensure that every element in Roche’s new visual identity toolkit works together to convey the vision of ‘One Roche’. Learn more about the project Share: Twitter, LinkedIn, Email
